A few days ago we finally opened the ticket sales and we sold 4 tickets immediately. But then it slowed down. People are unsure. Not motivated enough to overcome their fears. Overthinking it.
I’m creating this incredible tour.. and it’s going to be life-changing and absolute epic. But now my biggest challenge seems to be the selling part. Though at the end it’s a numbers game, as my friend said. Drive more traffic, make more sales. I really don’t like to see it that way, but he’s right. There’s only a tiny percentage of people who want to do what I offer, at exact that time, for exact that price etc. You’ve to filter out all the others who aren’t ready for this yet.
So our Facebook ads are up and our back-end automation brings everyone right to the application. From there on I’ll take care of it personally. Once they are approved we give them access to our tickets.
So far so good.
Still I’m stressed and anxious. This is a lot of pressure. Especially the fear of failure. Not failure in terms of the actual tour, but in terms of getting customers.
I know what my abilities are. And I’ve an incredible team that will help me to make this memorable.
But I’ve no experience in selling.
That’s my challenge. Get people to put the money down. I’ve to make them feel safe and taken care of.
Another thought that crossed my mind is my target audience. I feel like the type of people I target, the ones who make reasonable good money, they don’t want to do a camping tour. Even if it’s a comfortable one. But Africa is expensive and if we would stay in rooms for the trip, the price would double. That’s just nuts.
Pff…. not an easy one.